Digital marketing is the practice of promoting products, services, or brands through digital channels and technologies. It encompasses all marketing efforts that use the internet or electronic devices to reach consumers.
The main components include

The appeal of digital marketing compared to traditional marketing (TV, radio, print) is that it’s often more cost-effective, allows for precise targeting of specific audiences, provides measurable results in real-time, and enables direct interaction with customers. Businesses can track exactly how many people saw an ad, clicked on it, and made a purchase, which makes it easier to calculate return on investment and adjust strategies quickly.